Don’t Raise Your Fees, Yet

You’ve seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some $997, $1,997 or $2,997 program.

So you bought the program, thinking there’s some magic bullet.

I have done that too. Quite a few. And they all boiled down to:

Figure out what you gotta sell, who you’re selling it to, and tell these people why you’re unique and relevant. After you created that package or whatever, smack a price tag on it, and then multiply it by X. That’s your new price, go get them, tiger!

Here’s problem #1:

You need a ton of discipline to stay honest and focused while you figure out what you sell, who you sell it to, why you’re unique, and how you’re relevant.

Even if you succeed in doing so (which makes you the top 1%) you still have to articulate it so your market can understand the value and pay you the money. Last time I checked, those online programs don’t write the damn thing for you.

What happens is that most people would go through the motion of trying to figure these things out or articulate their offering.

More often than not they aren’t 100% there yet but no one is going to stop them and point out what isn’t fully baked. Look no further than the half-done assignments on your hard drive.

(I also believe we’re constantly evolving and everything is work in progress. I mean it’s not fully-baked for who they are at that moment in time so they have a solid step for their evolution.)

Then comes the pricing module. So now people are essentially slapping a high price tag on something half-baked.

Creating something in total alignment and articulating its value and relevance is hard, compared to slapping a few numbers to those packages.

So guess what – half-baked offerings that aren’t fully aligned or well-articulated with a price tag you don’t feel good about saying out loud.

Without the confidence and alignment, there’s no way on earth you can sell it like you mean it. And a program or package with a high price tag ain’t gonna make you any money if no one is buying.

Anything times zero equals zero.

Here’s problem #2:

Sound bites are taken out of context trickle down to blog posts and podcasts, making people think all they need to do is to sit on their ass, do some inner work, and pump up the numbers.

“Charge what you’re worth” is the greatest offender of all.

Some business coaches try to sell their “high end” program by showing you how you can raise your price and “make your investment back” by just signing up 2 new clients using artificially inflated numbers.

Not saying you can’t charge that kind of money. I’m all for getting a fair price that reflects the value you bring to the table. But you need to be clear and confident about what you offer, and in how you articulate its value and relevance to your market.

This takes time. To do good work and build up the confidence, so your pricing is backed by an honesty that connects you with your work and your people to you.

Your honesty to yourself and your confidence on the value you deliver determine the price you can charge with alignment. When you charge with alignment, you get it.

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.

Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

How Visionary Business Leaders Execute Their Strategy Through a Home Business Blueprint

For leaders to succeed, they must have a vision. Visionary leaders must have the ability to envision their desired future and have the capability to take action in order to execute what they have planned within their home business blueprint. Leaders who do not have a vision are incapable of bringing development to themselves or provide business coaching to those surrounding them. Visionary leaders know the best time to sit back and wait instead of making spontaneous, hasty decisions that may have a negative impact to themselves or those in society. They understand that even though it is important to take action and work toward reaching their goals, acting blindly without considering the welfare of the society brings more harm than good.

It is common among leaders to have the following characteristics:

Visionary Leaders Work with the Team

Leaders realize and know the benefits of teamwork and co-operation. They realize that in order for to achieve a goal, they must work together. They must coincide when executing their home business blueprint, provide business coaching to those in need and continue to stay positive-even when things are not going their way. These visionaries are supportive of feedback from any & all teammates. This is not a dictatorship and a quality leader will ask for assistance, what the others think and make a decision to act from there. That does not necessarily mean that the leader will do what the others will say, or “should” do what the others say, but it is important to receive input & feedback from others. Every person is different and we all have our individual backgrounds, thus some individuals within a team may have a better point of view or may have experienced a similar encounter in his or her life. All leaders strive for continual improvement. Thus, feedback on how a project was executed or how a presentation was received by others is important. Good or bad, constructive criticism is what any leader asks from his teammates. True leaders know the importance of their team and without them, they wouldn’t be able to grow their home business blueprint and continue with their business coaching. “If you want to go fast, go alone. If you want to go far, go together”- African Proverb.

Focus Upon Holistic Well Being

Experienced leaders know the benefits of living in a way that nurtures and serves both their bodies and minds. These leaders understand that having a healthy body and mind is the core of living successful life, having a purposeful career, and sustaining meaningful relationships. As with any leader’s vision, you must nurture your bodies and minds in a manner that serves and benefits you as well as others. Leave the business coaching at the door and put away your home business blueprint for a few minutes. A leader will stress to his team that our bodies are thirsty for rest, meditation, healthy food, physical activity, and healthy living habits. If you wish to become a leader with a vision for your home based business, you must first work on the health of your mind and body to help you in critical thinking and in making major decisions.

The Leaders Live and Breathe Their Vision Through Daily Programs

The greatest leaders always unite their meaning and purpose with holistic well-being and only take part in activities that contribute towards their vision of success. If you have a vision and you want to make your dream come true with your home business blueprint, you must have the will power to let go of the bad habits, the naysayers and anything else that does not positively contribute to your end goal: financial freedom. Leave those negatives at the door, block all “bad vibes” and welcome all the positive people, business coaching and advice you can consume. The negatives can heavily weigh on your shoulders, bringing you down and sucking the life out of you. Discard all of that and welcome in the positive people, activities and ways of life. Visionary leader’s minds and bodies are committed to only concentrate on the factors and activities that help them achieve their goals.

Live with an Intention to Serve Others

A leader who has a vision works tirelessly to help and serve his or her society. Any home business blueprint can incorporate a community. Anyone involved with business coaching, will promote the ideas and concepts to serve others. This leader’s goal is to make sure that the society he or she is serving is treated equally and the people live in peace & harmony. If a leader does not focus on helping others and serving their respective communities, he or she makes a conscience decision to do what’s best for them. As the great John F. Kennedy once said “Ask not what your country can do for you, ask what you can do for your country.” At the time, this was such a profound statement, that it made people take a step back and really wonder how they were going about their lives.

As an Expert Leader You Must Be Connected to the Source

As a leader, being connected to the source means everything. If you are connected to your personal wisdom and intuition, it is easier for you to express your vision to those close to you. Home based business leaders are in tune with a home business blueprint. A general will be in tune with how his army is coalescing. A manager at a Fortune 500 company will confirm that his business coaching is top notch. The best leaders have the ability to create a bridge between their hearts and minds to enable them to engage themselves with the environment freely and in a deep mystical manner.

Have Courage to Help Them Rise Above Their Fears

If you desire to become a leader in your own business, you must have the courage to face your fears. Life is not all peaches and cream. There will be some curveballs thrown your way. There will be small storms… and big storms. You will have to persevere and weather those storms. For you to succeed in your home business blueprint, must have the determination and focus to work hard. You must have the will to overcome the challenges and obstacles that get in the way of your goals and dreams. Through hard work, business coaching and learning your industry & business, you can overcome any obstacle.

The best leaders use their decision making techniques, which are methodical, analytical and thorough to assist them in choosing the best course of action.

Have Similar Strategies of Overcoming Resistance.

Visionary leaders reduce the likelihood of resistance through quality business coaching, breaking through barriers and overcoming the urge to quit. These leaders are consistently and constantly stick to their home business blueprint and do not sway when the storms are approaching. All successful leaders go through ups and downs, good times and bad times, but they all have one thing in common: the will to achieve greatness. In your home based business, your greatness should be the ultimate goal to attain financial freedom. If you are a golfer and you want to be the leader of the PGA, you must set your sights on a green jacket or a Ryder Cup victory. The best leaders all have the same DNA make up of not giving up and always striving to get better.

As any leader will show you, it takes a lot of hard work, acceptance and cooperation within your team to achieve success and reach your goals. Vision transcends your business accomplishments, thus, if you want to grow into a leader within the home based business industry, you must create a home business blueprint to guide you on your journey. This will be your road map as you encounter the naysayers, obstacles and weather the storms. Business coaching, working with others and focusing on the positives, as well as a laundry list of other priorities, will assist you on your quest. Having the right vision, treating everyone as you would like to be treated and instilling the “will to win” are all part of your equation to achieving leadership greatness. In your home based business, this leadership will bring you to financial freedom.

How to Improve Used Car Sales: How to Sell Cars Profitably

If you need to know how to improve used car sales then first look at your sales staff. You might have poor staff or great sellers, but it is important to know who you have got working for you trying to sell your cars. The same applies to dealers selling new cars – your sales will only be as good as your sales staff!

You might know all the basics of getting the best price or even just how to sell cars profitably, but is your company maximizing its potential? Are your sales professionals maximizing their potential? Here are three ways of improving your used car sales and selling your cars profitably.

1. Keep Your Prices Affordable

You will not sell many used cars if the prices are too high. Everybody would like a Lamborghini but you won’t find one of these in a used car lot! Even if you had one, could your type of customer afford one? Know what the average used car buyer wants, and then make sure you provide it. Sure, stock some lower and higher value automobiles, but cater for the majority if you want to have steady sales.

2. How to Improve Used Car Sales: Know Your Cars

Your sales personnel must know their cars. Not only the cars they are selling, but make sure when you employ a used car salesman or woman that they know about cars. They must be able to answer questions about the cars you are selling. You will find it hard to teach this, although it is possible to teach the will to learn.

Any potential customer walking onto your lot will expect to be approached fairly quickly, and that the person approaching them will know about any car on the lot. They should be able to answer any question with regard to vehicle specifications, what price you are prepared to sell it at (irrespective of advertised price) and the finance options available to them.

3. Build Commitment and Management Into Your Company

We could add several more ways to make more money selling used cars, but the above two are important. This, however, is the most important of all. Build commitment: make sure your staff is committed to sell cars and not just appear for work every day; that you have done the best you can to pull in the prospects that they need before they can sell anything; that your staff is fully trained as much as they can be.

4. Car Sales Training Courses

If you know how to improve used car sales, then you will know that #3 is the most important. So how do you build that commitment, and how do you let your Automobile sales staff know that you are behind every one of them and want to help them to become more successful? Get them motivated to be successful, and you will make more money from sales of automobiles of all types. Here is one way.

How to Sell Cars Profitably

Auto sales training courses will teach you and your staff how to sell cars profitably and certainly how to improve used car sales. There are many such auto sales training seminars available online, but nothing can beat the real live event. It is better to attend a one day auto sales training course than to sit through several days of videos online.

How to Improve Used Car Sales: Summary

If you want learn how to sell automobiles of any type profitably, or how to improve used car sales on your lot or in a dealership, then it is important to learn from the experts. You can certainly learn a lot from the old timers on the job, but you might also be learning the bad working practices and habits that have been passed down the generations. A good car sales training course or seminar can teach you a great deal more than whispers passed from mouth to mouth.